MSc International Marketing at Herlot Watt University,DUBAI

                                        

OVERVIEW

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. 

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Sustainable Marketing as well as specialist marketing knowledge (Marketing Metrics).

Students can select two course options as part of their programme - one for each semester. These include digital technology Contemporary Business Technology, Social Media Marketing, Entrepreneurship and Creativity and Business Economics. For those who wish to undertake a more detailed introduction to marketing practice, there is also an option in Marketing.  

Students will also undertake as a mandatory course Research Philosophy and Practice, which will lay the necessary foundations for a successful research dissertation.

In Semester 3, the International Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insights from analysis of valuable primary research. 

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in the UK, Dubai and Malaysia. Our aim is to enable you to become a highly employable citizen of the world. 


TO ENROLL AND FOR FURTHER INFORMATION PLEASE CONTACT:




CVS PLAZA (FORMER HEROES PLACE) BLOCK B, 3RD FLOOR,

SUITE B4.5, ADEMOLA ADETOKUNBO CRESCENT, WUSE II, ABUJA-NIGERIA. 08184985733

2ND FLOOR, 78 ABAKALIKI – ENUGU EXPRESS ROAD, ABAKALIKI, EBONYI STATE. 08135884818

EMAIL: ngozio@agonplace.net






Comments

Post a Comment

Popular posts from this blog

BA (Hons,) Business Enterprise, Creation and Management (Top Up)

Image
What will I study? This highly practical degree assesses your performance through a range of tasks directly related to creating, working in and managing an SME. This centres on developing your skills and knowledge in the areas of management leadership, innovation, creativity, marketing, human resource management, finance, strategy and business planning. We also spend a significant amount of time developing your own personal competence as a learner, leader and entrepreneur. How will I be taught and assessed?Teaching is delivered through lectures, seminars and practicals totalling between 14-16 hours per week You’re expected to engage in independent study, around 32 hours per week All assessment is coursework and project-based rather than examinations. Taught by experienced lecturers and academics who use their industry experience to demonstrate how theories translate into real-life situations. Technology-enhanced learning (TEL) is embedded throughout the course to guide your preparation
Read more

Early Childhood Studies at University of Roehampton London

Image
Roehampton is internationally renowned for its work in Early Childhood Studies. With a team of highly-regarded tutors, who are all experts in their specialisms, you will learn from some of the best in the field. This degree will empower you with the knowledge and skills, confidence and resilience to act as an advocate for babies, young children, their families and communities. You will develop an understanding of policy and practice, and learn to engage in critical inquiry and problem solving around key issues in early childhood. Looking at the intellectual, emotional, physical, social and cultural experiences of young children, you will learn about promoting understanding and respect for young children and their families. The course takes a distinctive Froebelian approach to the study of early years, grounded in the following principles: A holistic focus on babies, young children, their families and the communities they are part of, making links with past, present and future
Read more

APPLIED LINGUISTICS AND TESOL AT UNIVERSITY OF ROEHAMPTON LONDON

Image
This course is designed to help you develop the skills and experience you need for a successful career in English teaching. There is a demand throughout the world for graduates with qualifications and expertise in teaching English to speakers of other languages (TESOL). Our MA in TESOL is designed for students who are intending to have a career in English teaching. It will also be of interest to those who are already teachers of English and would like to increase their professional expertise by advancing their analytical knowledge of English and up-to-date teaching methods.
Read more