MSc International Marketing at Herlot Watt University,DUBAI

                                        

OVERVIEW

The MSc in International Marketing provides detailed knowledge of contemporary marketing concepts coupled with the scope for specialisation. 

There are eight taught courses, divided equally over two semesters, followed by an international marketing dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners. 

Mandatory courses deliver core international marketing concepts (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications, Sustainable Marketing as well as specialist marketing knowledge (Marketing Metrics).

Students can select two course options as part of their programme - one for each semester. These include digital technology Contemporary Business Technology, Social Media Marketing, Entrepreneurship and Creativity and Business Economics. For those who wish to undertake a more detailed introduction to marketing practice, there is also an option in Marketing.  

Students will also undertake as a mandatory course Research Philosophy and Practice, which will lay the necessary foundations for a successful research dissertation.

In Semester 3, the International Marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of research. Students will demonstrate their mastery of the subject area by developing new insights from analysis of valuable primary research. 

The International Marketing MSc reflects the fact that Heriot Watt is a truly global university with campuses in the UK, Dubai and Malaysia. Our aim is to enable you to become a highly employable citizen of the world. 

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