Advertising and Marketing Communications Bsc at University of Bedfordshire, UK
OVERVIEW
Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.
Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.
BSc Advertising and Marketing Communications is an academic course grounded firmly in business practice. In your first year you study alongside other business students working on practical business problems and are introduced to the foundation level of Marketing Communications. At higher levels your study becomes more focused, especially on employment related transferable skills.
At the conclusion of this course you will be a career-ready pre-professional, ready to start work in the marketing communications industry
You will have acquired not just knowledge and understanding of marketing communications methods, such as digital strategy and account and media planning, but also the ability to apply your studies to practical examples and the critical skills necessary to keep learning in the changing professional environment.
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